Case Study: Events.com boosts lead generation and expands into new markets with CIENCE

Events.com boosts lead generation with CIENCE in a 90-day trial

Events.com, an online event registration software company, faced the challenge of increasing lead generation and expanding into new markets. They needed to augment their in-house sales development with specialized human research to identify their ideal customer profile. To meet this need, they partnered with vendor CIENCE for its outbound SDR and appointment setting services.

CIENCE provided a dedicated research team and an inside sales representative to conduct targeted outbound campaigns. This solution successfully increased the number of leads and appointments for Events.com, with pipeline revenue expected to grow exponentially the following quarter. The initial 90-day trial was so effective that Events.com immediately extended its engagement with CIENCE.

Events.com