Case Study: Emotive boosts outbound pipeline and fixes deliverability issues with CIENCE

Emotive scales outbound with CIENCE and books 2,300+ qualified appointments

emotive, an eCommerce SMS marketing platform, faced significant challenges with its outbound strategy. Its mass email campaigns were flagged as spam, causing a severe drop in email deliverability and a lower domain rating, which hurt sales and visibility. To support its aggressive growth goals after a $50 million Series B funding round, emotive partnered with CIENCE to overhaul its lead generation approach.

CIENCE implemented a personalized, 5-channel omnichannel strategy using phone, email, LinkedIn, banner ads, and a landing page to reach each prospect 10-15 times. This highly targeted solution fixed the deliverability issues and built a predictable sales pipeline. The results were substantial; the campaign scaled to over 90 CIENCE teams, which scheduled more than 2,300 qualified appointments and led to a significant boost in profit margins for emotive.

Emotive