Case Study: DoctorPodcasting boosts qualified healthcare leads with CIENCE

DoctorPodcasting drives about 80 demos with CIENCE

DoctorPodcasting, a turnkey podcast production service for healthcare organizations, faced challenges with a small prospect database and flat demo conversion rates. Their internal outreach was limited, and hospitals were often skeptical of the value of podcasting, leading to stalled deals. To drive qualified leads, they partnered with CIENCE for its data-driven sales development services.

CIENCE implemented a multichannel outbound campaign powered by extensive research to build a precise ideal customer profile (ICP) targeting hospital marketing departments. This solution freed DoctorPodcasting's team to focus on product development while CIENCE handled the outreach. The partnership resulted in approximately 80 demo meetings with qualified healthcare marketing teams, successfully expanding the company's pipeline and raising awareness in its niche market.

DoctorPodcasting