Case Study: Dobson Fiber builds a B2B sales pipeline with CIENCE

Dobson Fiber generates 20+ SQLs in 3 months with CIENCE

Dobson Fiber, a regional fiber-optic internet provider, faced the challenge of building an enterprise B2B sales pipeline from scratch to compete against national giants like AT&T and Cox. With a newly recruited sales team and no existing pipeline, they needed a way to generate qualified leads in a saturated market, which led them to partner with CIENCE for its outbound sales development services.

CIENCE implemented a multichannel outbound campaign targeting high-value B2B sectors across Oklahoma. The solution included new messaging, email marketing, LinkedIn outreach, and dedicated landing pages. This effort resulted in a 38% email open rate and an 8% response rate, generating over twenty sales-qualified appointments in three months, several of which converted into new customers for Dobson Fiber.

Dobson Fiber

Matt Milliron

Chief Revenue Officer