Case Study: ControlMap Accelerates Compliance Pipeline with CIENCE

ControlMap books C-suite meetings in a six-month campaign with CIENCE

ControlMap, a compliance software company, faced challenges in reaching key decision-makers within the cybersecurity industry to fuel its rapid growth. As a startup, it also lacked the internal bandwidth for prospecting. To overcome these hurdles, ControlMap partnered with vendor CIENCE, Inc. to implement a targeted outbound lead generation service.

CIENCE refined ControlMap's ideal customer profile to focus on 10-15 person companies in highly regulated sectors like healthcare and finance. They then executed a multichannel outreach campaign across email, phone, landing pages, and ads. Over six months, CIENCE continuously optimized the approach, resulting in booked sales meetings with high-value C-suite prospects like CEOs and CISOs, which accelerated ControlMap's pipeline development and supported its continued growth.

ControlMap