Case Study: SeeSaw Labs achieves a predictable healthtech pipeline — 5 appointments/month with CIENCE, Inc.

CIENCE’s No-Nonsense Outbound Marketing Helps SeeSaw Labs Transition to Healthtech

SeeSaw Labs, a digital product consulting and software design company, needed to pivot from broad services to a focused healthtech offering but lacked a repeatable outbound strategy after unsuccessful LinkedIn outreach and an in‑house hire. To win a competitive, narrower market and build a predictable sales funnel, SeeSaw Labs engaged CIENCE, Inc. for outsourced outbound lead generation and SDR-driven outbound marketing.

CIENCE, Inc. ran a research‑heavy program with a two‑week onboarding followed by a three‑month campaign (launched August 2021) targeting top management at small healthcare firms across email, calls, LinkedIn, banners, and landing pages. The phone channel produced two‑thirds of appointments, and CIENCE, Inc. delivered an average of five qualified appointments per month, while the campaign’s insights helped refine SeeSaw Labs’ rebrand and secure a steadier pipeline.

SeeSaw Labs

Jeff Winesett

Partner and CEO