Case Study: Phase Genomics achieves increased conference booth attendance and brand awareness with CIENCE, Inc.

CIENCE Technologies Conducted Successful, Highly Accurate Research on a Very Fast Turnaround

Phase Genomics, a biotechnology company that analyzes genomic data, needed to drive more booth traffic at conferences, expand brand awareness, and secure meetings with potential clients. They engaged CIENCE, Inc. to provide event‑based lead generation, including bespoke attendee research, human‑curated lead lists, and 1-to-1 email outreach ahead of key industry events.

CIENCE, Inc. built targeted lists, ran a three‑part email campaign and scheduled qualified meetings with decision makers (microbiome researchers, professors, principal scientists, research group leaders), while managing weekly coordination and message optimization. The engagement produced a noticeable increase in booth attendance, generated meetings at six conferences, delivered high email success rates even for large lists (1,000+ emails), improved brand awareness, and earned strong client ratings for scheduling and quality.

Phase Genomics

Kayla Young

Director of Operations