Case Study: Brightspot achieves warmer pipeline leads with CIENCE outbound prospecting

Brightspot fills top-of-funnel pipeline with warm leads using CIENCE

Brightspot, a company providing a modern CMS and DAM platform for digital publishers, faced the challenge of generating a consistent pipeline of warm leads for its account executives. To address this, they hired CIENCE to conduct targeted outbound prospecting aimed at their ideal customer profile of mid-to-large corporations.

CIENCE implemented a solution involving prospect research, data acquisition, and cold email outreach. The results were a successfully filled top-of-funnel pipeline with vetted leads, which supplemented Brightspot's in-house BDR team. CIENCE provided valuable additional capacity and shared best practices, maintaining a high level of output and proactive communication even when Brightspot's own involvement decreased.

Brightspot