CIENCE, Inc.
224 Case Studies
A CIENCE, Inc. Case Study
CIENCE, Inc. provided outbound lead generation services for Bluebee, a provider of the Bluebee Genomics Platform for genomic data solutions. The customer, a biotechnology company, had no prior experience with outbound campaigns and needed an experienced partner to help them connect with potential buyers and rapidly scale their technology by increasing their top-of-funnel with highly qualified leads.
CIENCE implemented a personalized multichannel outreach strategy targeting Bluebee's ideal customer profile across phone, email, and social media. Over a three-month campaign, CIENCE delivered over 200 social connections and at least 12 qualified opportunities. A key impact was the expansion of Bluebee's addressable market, as CIENCE's research identified and opened doors to prospective companies that Bluebee had never previously encountered.
Alison Selle
Director of Global Marketing