Case Study: BetterHelp generates 30+ appointments for its B2B launch with CIENCE outbound SDR services

BetterHelp generates 30+ appointments in 3 months with CIENCE

BetterHelp, a major online counseling service, faced the challenge of launching its new B2B product, BetterHelp for Organizations, into a brand-new market. Their small internal sales and marketing team struggled to generate a predictable pipeline and execute the mass outreach needed to target large membership-based organizations. To address this, they partnered with the vendor CIENCE for outbound SDR services.

CIENCE implemented a strategic outbound campaign, first testing its approach on smaller organizations before scaling up. The solution focused on mass outreach and strategic messaging that was synchronized with BetterHelp's own internal marketing efforts. This partnership generated significant results for BetterHelp, including more than thirty appointments with desirable prospects, an email open rate of 22%, and a reply rate of 11%.

BetterHelp