Case Study: Beijer Electronics exceeds appointment targets with CIENCE's B2B SDR outreach

Beijer Electronics exceeds appointment targets in weeks with CIENCE

Beijer Electronics, a multinational innovator of industrial automation hardware and software, faced a challenge in scaling its lead generation efforts. With only six salespeople scattered across the United States, the company needed a prospecting partner to fill its sales funnel so its small team could focus entirely on closing deals. They turned to vendor CIENCE, Inc. for its specialized B2B research and sales development representative (SDR) outreach services.

CIENCE deployed a dedicated team consisting of a lead researcher and an SDR to conduct the campaign. The solution involved identifying ideal customers, verifying their data, and initiating contact through email and phone calls to secure qualified appointments. Within just a few weeks, CIENCE's team mastered the technical language of the industry and secured more appointments for Beijer Electronics than expected, providing their sales force with a consistent pipeline of qualified prospects.

Beijer Electronics