Case Study: Barnett Strategies Books Qualified Appointments with CIENCE

Barnett Strategies books appointments across 5 SDR campaigns with CIENCE

Barnett Strategies, a marketing and sales consulting firm for SaaS startups, faced a challenge shared by seven of its clients: weak outbound lead generation. They needed a reliable way to generate new opportunities and prospects for these early-stage companies. To solve this, they partnered with CIENCE for its Sales Development Representative (SDR) and research services.

CIENCE implemented its structured process, beginning with an ICP questionnaire to define target audiences for each client. They built targeted contact databases with a 95%+ deliverability rate and executed personalized, multi-channel outreach. The solution resulted in a qualified pipeline across multiple segments, with CIENCE setting confirmed appointments with companies Barnett Strategies would not have reached on its own. Every campaign generated responses and appointments, with all activity tracked in detailed reports.

Barnett Strategies