Case Study: Armatic achieves over 60% of first-half sales with CIENCE outbound lead generation

Armatic generated over 60% of first-half sales with CIENCE

Armatic, a fintech startup specializing in order-to-cash automation, faced the challenge of generating leads and scheduling appointments cost-efficiently without the overhead of building an in-house sales development team. They partnered with the vendor CIENCE to utilize its outbound prospecting, lead generation, and appointment setting services.

CIENCE implemented a multi-channel outreach strategy that included a unique approach of targeting companies actively hiring accounts-receivable staff, a key trigger event for identifying potential customers. This solution generated over 60% of Armatic's sales in the first six months of the partnership, directly attributing the majority of the startup's early pipeline to CIENCE's efforts.

Armatic

Casey Griswold

Founder