Case Study: Almabase achieves 8%+ email response rates with CIENCE outbound email marketing

Almabase achieves 8%+ email response rates with CIENCE

The customer, Almabase, provides an all-in-one alumni management software for educational institutions. Their challenge was generating qualified leads through outbound marketing, specifically targeting U.S. schools with small advancement teams. They partnered with the vendor, CIENCE, for its outbound sales development representative (SDR) service to run cost-effective, targeted email campaigns.

CIENCE implemented orchestrated outbound email campaigns for Almabase, which were integrated with the client's HubSpot platform. The solution delivered over 19,000 emails and achieved a remarkable response rate of over 8%, which is more than triple the 1-3% industry average. This performance by CIENCE generated an increase in qualified meetings that converted into closed deals for Almabase.

Almabase