CIENCE, Inc.
224 Case Studies
A CIENCE, Inc. Case Study
Access Professional Air, a Texas-based membership airline serving the energy sector, faced the challenge of reaching high-level decision-makers at oil and gas companies to accelerate its sales cycle. The company partnered with vendor CIENCE for lead generation and appointment setting services to target this specific ideal customer profile.
CIENCE implemented a solution involving targeted research of oil and gas accounts, followed by cold-email campaigns and direct appointment setting. This approach consistently connected Access Professional Air with qualified leads, bypassing gatekeepers to reach key decision-makers. The results included a measurable acceleration in the sales cycle, with several leads taking trial flights and converting to full membership purchases. CIENCE's efforts were described as a critical and phenomenal component in the client's sales success.