Case Study: Kaufland achieves seamless omnichannel customer identity with cidaas

Digital Identities for Convenient and Easy Shopping at Kaufland

Kaufland, an international retail company, faced the challenge of creating a seamless and personalized shopping experience across its vast network of physical stores and its online marketplace. To unify customer identities and link the digital and stationary worlds, they implemented the cidaas Customer Identity & Access Management (CIAM) platform, moving away from an open-source framework.

The solution from cidaas enabled a uniform identity across all channels, which became the technical basis for the Kaufland Card loyalty program. Key features like Single Sign-On, passwordless authentication, and CRM integration were implemented rapidly, with the initial changeover completed in less than three months. This resulted in a more intuitive customer journey, improved time-to-market for new features, and a consistent, personalized shopping experience for millions of users.

Kaufland

Bastian King

Managing Director Marketing Systems