Case Study: Europa-Park Erlebnis-Resort achieves unified customer identity and faster digital access with cidaas

Award-winning“ Customer Identity & Access Management At the Europa-park Erlebnis-resort

Europa-Park Erlebnis-Resort sought to consolidate its disparate user accounts and authentication processes across its various digital platforms, including its online shops, apps, and newsletter system. The challenge was to create a unified, seamless, and secure identity management experience for its diverse user base while preparing for future digital services. To address this, they partnered with the vendor cidaas to implement its Customer Identity and Access Management (CIAM) platform.

cidaas successfully migrated and merged existing user accounts into its platform, branded as "MackOne," providing a single identity for all digital services. The solution enabled features like passwordless authentication, progressive profiling, and unified consent management. The project, completed in less than four months, resulted in significant cost reductions, faster time to market for new features, and established a trusted brand for user identity that serves as the foundation for the resort's ongoing digital transformation.

Europa-Park Erlebnis-Resort

Michael Schempp

Digital Development Team Leader