Case Study: Synaptive Medical showcases smart surgery technology with Cicada Design

Synaptive Medical showcases Brightmatter on 4 booth touchpoints with Cicada Design

The customer, Synaptive Medical, a developer of cutting-edge surgery technology, faced the challenge of demonstrating its revolutionary product line to surgeons for adoption. They engaged vendor Cicada Design to create compelling visualizations through animation, CG rendering, and interactive media to showcase their systems' capabilities.

Cicada Design implemented a solution that included an immersive interactive application of an operating room, a marketing video, and high-quality renderings. This material was used centrally at a major surgical conference and across various marketing touchpoints. The result was a highly successful showcase that effectively walked surgeons through the technology's workflow and generated significant engagement.

Synaptive Medical