Case Study: Thorn Lighting brings its brand book to life with CIB

Thorn Lighting launches a 310-page brand book with CIB

Thorn Lighting needed a comprehensive and up-to-date resource to present its brand and extensive lighting product portfolio internationally. They approached the vendor CIB to create a substantial brand book that could be used across multiple markets and languages.

CIB developed a flexible design template for the 310-page brochure, emphasizing high-quality photography and incorporating product details and QR codes. The digital brand book launched at the Light + Building trade fair, supported by a promotional campaign from CIB. In the year following its launch, the resource was downloaded 577 times and printed over 2,000 times across nine countries, becoming a key tool for the Thorn Lighting sales and specification teams.

Thorn Lighting