Case Study: Makita achieves major brand visibility with CIB PR and marketing support

Makita achieves 73% earned media with CIB

The customer, Makita, a global power tool manufacturer, faced the challenge of ensuring its media presence matched its market-leading reputation. The vendor, CIB, provided comprehensive PR and marketing support to power up the company's communications.

CIB implemented a multi-faceted solution including construction PR, technical article creation, video production, strategic media buying, and influencer engagement. This resulted in an average of 37 pieces of media coverage per month, with 73% being earned editorial, significantly boosting Makita's brand visibility across multiple sectors.

Makita