Case Study: Forbo Flooring achieves high-impact product launch coverage with CIB

Forbo Flooring secures 12 pieces of coverage with CIB

Forbo Flooring Systems, a flooring manufacturer, needed to launch its new Surestep Fast Fit product, an adhesive-free safety flooring designed for quick installation in commercial environments. The challenge was to promote this new product development (NPD) and secure strong media coverage. Vendor CIB was tasked with supporting this launch.

CIB executed a PR campaign that began with an initial launch release and was followed by a sell-in of the product's topical features. The solution secured an initial 12 pieces of coverage across multiple trade press sectors, with a further six commissioned features to extend the campaign's longevity. The results for the customer were highly successful, achieving over 187,000 media impressions. CIB's work generated significant coverage, with analysis showing Forbo achieves more press for product launches than its competitors.

Forbo Flooring Systems