CIB
97 Case Studies
A CIB Case Study
The customer Catnic faced the challenge of elevating the launch of its SolarSeam® solar PV system from a standard press event into an initiative with greater impact and longevity. They turned to their long-term vendor, CIB, for support in achieving this goal.
CIB's solution was to host the event at the Building Centre in London and stage a dedicated exhibition on solar energy, which remained for three weeks to reach a wider audience. CIB curated the content, designed the graphics, managed the stand build, and provided event management and PR support. The launch and exhibition were a huge success, with excellent feedback from Catnic and customers immediately making enquiries and calling to speak to the team.