Case Study: KISS achieves scalable beauty campaign content across six brands with C&I Studios

KISS scales six brands with C&I Studios

KISS, one of the largest beauty manufacturers in the United States, faced the challenge of producing a massive volume of consistent visual content across its six distinct brands for global retail markets. They needed to showcase products that often did not yet physically exist and required precise, claim-driven imagery, particularly for items like hair care and cosmetics where color and texture matching were critical. They engaged C&I Studios for a comprehensive solution involving photography, 3D rendering, and video production.

C&I Studios provided an integrated in-house solution, shooting photography and video on studio cycs and extensively using 3D rendering to create assets from scratch. This approach allowed KISS to market products before they were manufactured and ensured brand consistency across all markets without the need for local reshoots. The work for all six brands was produced simultaneously with a unified visual style, enabling KISS to efficiently manage a vast product range with strict packaging rules across different global markets.

KISS