Case Study: Jiffy Lube boosts veteran recruitment with C&I Studios

Jiffy Lube launches 60-second veteran recruitment video with C&I Studios

Jiffy Lube, a national automotive service provider, hired C&I Studios to create a high-impact recruitment video initiative targeted at U.S. military veterans. The challenge was to produce a video that resonated with this audience by speaking to their values of camaraderie and devotion without using off-putting, overembellished language.

C&I Studios developed a strong and stern dialogue accompanied by powerful imagery, showing a transition from military service to a career at Jiffy Lube. The solution from C&I Studios included both a 60-second and a 30-second video to allow for diversified circulation across multiple platforms. The videos successfully became the centerfold of Jiffy Lube's veteran application process and continue to operate as the primary recruitment path for former service members.

Jiffy Lube