Case Study: Citrix Humanizes Remote Work and Real-World Impact with C&I Studios

Citrix helps millions adapt with C&I Studios

The customer, Citrix Systems, faced the challenge of showcasing the real-world human impact of its technology beyond its technical features. Vendor C&I Studios partnered with them to craft a campaign that would put real people and outcomes first, moving beyond generic promotion to tell authentic stories.

C&I Studios developed a campaign focused on what Citrix makes possible, creating films and digital content that highlighted specific use cases. The solution humanized remote work by telling the story of Shelton Public Schools, demonstrating how Citrix tools like XenApp and XenDesktop allowed teachers to keep classrooms running from anywhere and helped lower-income families access vital educational programs. This made the technology feel personal and showed its measurable impact on supporting both work and life.

Citrix Systems