Case Study: AT&T achieves a high-energy 5G commercial with C&I Studios

AT&T launches a 30-second 5G commercial with C&I Studios

AT&T, in collaboration with Sinclair Broadcasting Group, required a high-energy 30-second commercial to showcase the power of its 5G network, filmed against the dynamic backdrop of Miami. The challenge involved complex moving shots, including drone footage, which demanded meticulous planning and compliance with regulations to execute the project on a tight schedule. C&I Studios provided creative video production services to meet this challenge.

C&I Studios executed a precisely planned production day, securing permits and utilizing licensed drone operators to capture stunning aerial views of the city, including the Kaseya Center. The vendor seamlessly integrated NBA Insider Shams Charania into the commercial, leveraging his professionalism to amplify the spot's impact. The result was a visually compelling and fully compliant commercial that successfully captured the essence of the AT&T brand.

AT&T