Case Study: The Sunday Business Post modernizes its brand and print-digital experience with CI Studio

The Sunday Business Post transforms its brand and print experience with CI Studio across 11 touchpoints

The Sunday Business Post, Ireland's primary weekly business publication, commissioned CI Studio to undertake a strategic review. The key challenge was to align the newspaper's plans for an expanding digital offering with its existing events business and its print publication, creating a cohesive brand identity across all platforms.

CI Studio collaborated with the newspaper's design team to reformat the paper in compliance with international standards and worked with their digital platform partner to ensure the new identity translated online. This included designing a new custom typeface, introducing a brighter color palette, and creating a fully revised layout for all publications and promotional materials. The result was a seamless, modernized brand identity that successfully bridged the client's traditional and digital offerings.

The Sunday Business Post