Case Study: National Concert Hall unifies its brand identity and design system with CI Studio

National Concert Hall refreshes its identity over 3 years with CI Studio

The National Concert Hall (NCH) faced the challenge of unifying its various parts—including the National Symphony Orchestra, choirs, and its new NCH Discover initiative—under a single, cohesive visual identity. To address this, they appointed the vendor CI Studio to refresh their brand and develop an overarching design system.

CI Studio implemented a comprehensive strategic identity system rooted in the concept "Joy in Harmony." The solution included a refined logo, a vibrant new color palette, a custom typeface named Ceolta, and a grid system inspired by musical notation. The results were a unified and contemporary brand architecture that resonated with younger audiences. CI Studio provided a full suite of guidelines and templates, enabling the NCH's in-house team to manage future communications effectively, with the Head of Marketing praising the cohesive outcome and successful collaboration.

National Concert Hall