Case Study: Max Benjamin refreshes its brand and packaging with CI Studio

Max Benjamin engages a younger demographic with CI Studio

Max Benjamin, a family-run Irish candle-making studio, faced the challenge of refreshing its brand identity to stand out in an increasingly competitive marketplace. They entrusted CI Studio to design a new creative expression that would build on their existing equity and help them tell their story more coherently.

CI Studio redefined the brand by immersing themselves in the family's world to unearth its essence. The solution included a new logotype, a refined color palette, a brand motif inspired by local flora, and a cohesive design system extended across all packaging. The new brand narrative, encapsulated in the tagline "Life Uplifted," helped engage a younger demographic while strengthening loyalty with their existing customer base.

Max Benjamin