Case Study: BDO boosts brand awareness with CI Studio

BDO launches new brand concept to 400 employees with CI Studio

The customer, BDO Ireland, is the fifth largest accounting firm in the world and sought to increase its visibility and brand awareness. They commissioned the vendor, CI Studio, to develop new brand creative that would differentiate them from other large accountancy practices.

CI Studio developed a branding concept centered on the word "DO" from the BDO name, designing a primary graphic mark and a new house style. This new brand identity was launched internally to 400 employees and then externally through a comprehensive campaign that included outdoor, broadcast, print, and digital media, as well as environmental graphics for BDO's headquarters. The work by CI Studio successfully repositioned the firm's narrative around its action-oriented ethos.

BDO