Case Study: Aveo Foods refreshes Balti House packaging and strengthens shelf standout with CI Studio

Aveo Foods expands Balti House packaging range with CI Studio

Aveo Foods, a producer of authentic Indian ready meals, commissioned CI Studio to update the on-shelf packaging for its Balti House product range. The challenge was to refresh the packaging while maintaining its recognisable elements and to help it stand out amongst other Indian food ranges on the shelf.

CI Studio expanded on the existing graphic of a Balti pot, using it as a device to house all front-of-pack content. They extended the color palette to differentiate the dishes and created new illustrations of fresh ingredients to enhance shelf standout. The agency's work, which included a new visual identity and brand positioning, was extremely well received by the customer's sales channels. The successful collaboration gave Aveo Foods the confidence to enhance the product and extend the range, and they continue to work with CI Studio on all their food ranges.

Aveo Foods