Case Study: International Developer and Marketing Company saves 8 hours/week and aligns sales & marketing with CI Radar

International Developer and Marketing Company - Customer Case Study

International Developer and Marketing Company, an international developer and marketer of enterprise solutions for the hospitality industry, engaged CI Radar to monitor competitors and track market changes across nine products and nine verticals. Before using CI Radar they had no formal competitive‑intelligence process and analysts spent hours each week manually searching competitor sites and compiling information.

CI Radar implemented a competitive intelligence platform with searchable monitoring and automated daily/weekly newsletters to the field, enabling sales, marketing and product teams to access up‑to‑date competitor intelligence. The solution saved the market research analyst about 8 hours a week (roughly a day), delivered newsletters to more than 50 stakeholders, and helped the company formalize its internal CI process.