Case Study: Global Optimization Software Company achieves scalable market intelligence and sales and marketing alignment with CI Radar

Global Optimization Software Company - Customer Case Study

Global Optimization Software Company, a global leader in enterprise workforce optimization software, needed a scalable intelligence-gathering solution to keep sales and marketing aligned on competitor movements, brand positioning, and market share. They turned to CI Radar for custom email briefings and distribution lists to replace unsustainable manual monitoring and the need for a dedicated full-time intelligence resource.

CI Radar implemented daily alerts and weekly document email briefings tailored to the company’s competitor set; over the past seven years these briefings have provided key intelligence to hundreds of employees, kept sales and marketing aligned, and dramatically reduced time spent monitoring roughly 50 listed competitors (with focus on 10 tier‑one rivals), eliminating the need for a full-time analyst.