Case Study: St. Bernard Sports achieves shoppable Instagram sales and engagement with Chute

St. Bernard Sports' on Instagram for eCommerce

St. Bernard Sports is a family‑owned luxury ski, swim and apparel retailer from Dallas that prioritizes community and personalized service. As their e-commerce and social presence grew, they faced the challenge of translating that in-store, boutique experience to Instagram while managing a diverse product catalog and wanting to measure performance beyond likes and engagement.

They partnered with Chute to create a shoppable Instagram hub that links images to product pages in two clicks. The launch was smooth with ongoing Chute support, preserved the brand’s personalized shopping feel, and enabled direct purchases from Instagram plus the ability to track sales conversions in addition to engagement.

St. Bernard Sports

Charlie Goyer

COO, St. Bernard Sports