Case Study: Teen Vogue achieves industry-leading influencer and community engagement with Chute

Behind the Scenes of Teen Vogue's Influencer Strategy

Teen Vogue faced the challenge of adapting to a “visual revolution” where Instagram, Pinterest, Tumblr and YouTube—and a new class of creators—drive audience attention. The brand needed a way to tap teen audiences who crave to be seen and heard, identify the right influencers from a crowded field, and deliver authentic, advertiser-friendly content that still felt community-driven.

Their solution was to prioritize two‑way, visual platforms and treat the community as both audience and talent pool: Teen Vogue’s team follows and vets influencers recommended by their readers, selects collaborators who genuinely complement the brand, and focuses on influencer expertise, timing and authentic creative execution. The result is a market-leading influencer strategy that strengthens engagement, produces high‑quality content for editorial and advertising campaigns, and deepens connection with target consumers.

Teen Vogue

Stacy Greco

Senior Executive Director of Brand Development