Case Study: Atlantic Records gathers 3,800+ fan photos in 3 days to create a fan-powered music video with Chute

Atlantic Records - Customer Case Study

Chute partnered with Atlantic Records to help launch Ed Sheeran’s "All of Our Stars" music video tied to The Fault in Our Stars. The challenge was to quickly engage a passionate fan community, collect large volumes of user-generated photos, and secure usage permissions so the video could authentically reflect fans’ personal connections to the story.

Using Chute’s visual engagement platform and the hashtag #TFIOSencouragements, Atlantic Records discovered, organized and obtained permission for more than 3,800 fan photo submissions in just three days, with over 96% of fans agreeing to publication. Submissions were showcased in an online gallery for viewing, sharing and voting, resulting in a personal, authentic music video that amplified fan passion and demonstrated the power of managed user-generated content.

Atlantic Records

Thanh Nguyen

Director of Digital Marketing