Case Study: Prioderm (Viatris) boosts awareness with Chunk Creative Agency

Prioderm boosts social reach with Chunk Creative Agency after 40 years of head lice support

The customer, Prioderm (Viatris), faced increased competition from lower-priced house brands offering similar lice treatment products. Their challenge was to boost brand awareness without focusing on product features or their higher price point. Chunk Creative Agency was enlisted to develop a new creative strategy.

Chunk Creative Agency developed a creative concept that reinforced the emotional connection between parents and the Prioderm brand by leveraging its 40-year heritage. The resulting social and digital out-of-home campaign, featuring the theme "Disaster haircuts, but at least they are lice free," was a huge success. The campaign significantly outperformed all of Prioderm's previous campaign benchmarks for engagement, including comments, likes, shares, and reach.

Prioderm (Viatris)