Case Study: HSBC UK launches a Rewards Credit Card with CHS Agency

HSBC UK launches Rewards Credit Card with CHS, driving 3.7 million video views

In 2019, HSBC UK faced the challenge of launching its new Rewards Credit Card, a mid-market proposition for its existing current account customers. The bank appointed the full-service creative agency CHS to handle the entire process, from developing the proposition to creating the campaign.

CHS implemented an integrated digital acquisition campaign. The solution included producing a high-speed "spritzing" video for VoD and YouTube, alongside numerous paid social and online display assets. The launch video was viewed over 3.7 million times and the campaign greatly exceeded marketing targets. The work for HSBC UK also garnered significant industry recognition for CHS, including seven award nominations and a win for Best Financial Services Campaign.

HSBC UK