Case Study: Springfield Golf and Country Club increases revenue by 44% with Chronogolf

How Springfield Golf and Country Club Increased Revenue With the Help of Chronogolf

Springfield Golf and Country Club, a public 18-hole golf course in Chandler, Arizona, faced major operational challenges when new owners Morgan Kimmins and Rich Strozewski took over in 2018. With an outdated system, the club struggled with poor guest communication, weak database collection, limited email marketing, and hours of manual Excel work to track memberships and credit card charges. They turned to Chronogolf, using Lightspeed Golf along with related tools such as the Membership Module, Website, Mobile App, Dynamic Pricing, and Chronopitch.

Chronogolf helped Springfield Golf and Country Club create custom communications, improve marketing, and better track sales data to target different golfer segments. With Lightspeed Golf, the club saw a 35% increase in rounds and a 44% increase in revenue in its first five months of operation. The team also reported easier staff training and a much simpler system to learn, supporting a stronger overall customer experience.