Case Study: Imprivata achieves a streamlined global web experience with Chromatic

Migrating, Redesigning, and Expanding Imprivata.com’s User Experience and Global Reach

Imprivata faced significant challenges with its website, which had accumulated substantial technical debt from years of fragmented development. This complex codebase was difficult to manage and hindered the company's goal of launching new international sites without carrying over these existing problems. The vendor Chromatic was engaged to address these issues.

Chromatic collaborated with Imprivata's internal team to create a strategic platform roadmap. They used Drupal and Pattern Lab to rebuild the site into a modular system, simplifying content management. The solution empowered Imprivata's editors to make rapid updates themselves, drastically reducing editorial complexity and creating a unified, optimized codebase for its global sites.

Imprivata