Case Study: Naylor Building Partnerships strengthens brand consistency with Christopher Pressey Design

Naylor Building Partnerships refreshes a 40+ year brand with Christopher Pressey

The customer, Naylor Building Partnerships, faced a challenge with its inconsistent and dated branding that failed to convey its high-quality service. This was a critical issue as the company prepared for future growth and potential acquisition. They engaged vendor Christopher Pressey to conduct a brand review and provide recommendations.

Christopher Pressey implemented a comprehensive Brand Refresh instead of a full logo redesign. This solution modernized the brand with updated fonts, an expanded color palette, and a new system of design tools and guidelines. The result was a unified and credible visual identity that strengthened the brand's market perception for both customers and potential investors, all while preserving its 40+ years of established recognition and avoiding the significant cost of a full rebrand.

Naylor Building Partnerships