Case Study: Naylor Building Partnerships achieves a seamless brand transition through acquisition with Christopher Pressey Design Inc.

Naylor Building Partnerships evolves over several years with Christopher Pressey

The customer, Naylor Building Partnerships, was preparing for potential growth and acquisition and needed a brand refresh to provide consistency and clarity. The vendor, Christopher Pressey Design Inc, was engaged to build a flexible brand system that could evolve with the company's future changes.

Christopher Pressey Design Inc created a structured and adaptable brand system for Naylor. This foresight proved critical when Naylor was acquired by Service Logic, as the existing system was easily refined for the new parent company rather than replaced. Furthermore, the vendor successfully executed a full rebrand for Naylor's U.S. division into National Mechanical Experts, carrying forward familiar visual elements to ensure a seamless transition for clients. The strong, flexible branding made multiple complex transitions manageable, preserving brand equity and recognition throughout.

Naylor Building Partnerships