Case Study: Volvo Trucks turns heads at IAA with Chris Whitmore Associates Ltd

Volvo Trucks drives 30,000 social engagements with Chris Whitmore Associates Ltd

Chris Whitmore Associates Ltd (CWA) worked with Volvo Trucks to help them stand out at the IAA transport show in Hanover. The client's challenge was to sell the features and benefits of their new electric truck fleet to delegates who hadn't experienced the vehicles in person, all while highlighting their 'Together Towards Zero' sustainability message and ensuring the stand itself was as eco-friendly as possible.

CWA developed a multi-service solution that included a highly interactive stand featuring state-of-the-art technology like a virtual reality experience, a hologram theatre, and interactive touch screens. This approach successfully captured attention, generating over 30,000 engagements on the client's social platforms and more than 100 social shares. The vendor also ensured accurate press coverage and provided seamless technical support throughout the event.

Volvo Trucks