Case Study: Nottingham University Hospitals NHS Trust builds emotion through video with Chris Whitmore Associates Ltd

Nottingham University Hospitals NHS Trust builds emotion through video with Chris Whitmore Associates Ltd despite 100% masked filming

The customer, Nottingham University Hospitals NHS Trust, needed to update its brand film to celebrate its staff and reflect the realities of the COVID-19 pandemic. Their challenge was to create an emotive video that would reinforce the team's seven core values and build a strong emotional connection, despite all staff being required to wear facemasks. The vendor, Chris Whitmore Associates Ltd, was engaged to provide a video service to meet this objective.

Chris Whitmore Associates Ltd developed a concept where staff held signs to showcase the Trust's values, allowing emotion and pride to be conveyed through their eyes. The team was given unprecedented access to sensitive areas and used highly mobile equipment to capture authentic, touching moments between staff and patients. The resulting video was a key part of the Trust's virtual staff awards ceremony and main campaign on its website, successfully delighting the client and leading to a follow-up project for the 2022 campaign.

Nottingham University Hospitals NHS Trust