Case Study: LiuGong supports its sales force with interactive video from Chris Whitmore Associates Ltd

LiuGong expands sales enablement with CWA’s Top 10 walkaround videos across 4 products

LiuGong, a global manufacturer of construction machinery, faced a challenge when the COVID-19 pandemic prevented its sales representatives from conducting in-person equipment walkarounds for clients. The vendor, Chris Whitmore Associates Ltd, was engaged to use its video services to overcome this obstacle and create a new way to introduce products.

Chris Whitmore Associates Ltd developed a series of interactive "Top 10" point-of-view videos featuring overlaid graphics to simulate an in-person walkaround and highlight key machine benefits. The solution was so well received that it was expanded to cover three additional products, effectively overcoming the pandemic's communication barriers and providing the sales force with a powerful new tool to start conversations with clients.

LiuGong