Case Study: Leicestershire Police delivers a vital message with video from Chris Whitmore Associates Ltd

Leicestershire Police delivers 2 thought-provoking videos with Chris Whitmore Associates Ltd

The customer, Leicestershire Police, faced the challenge of creating a campaign to reduce unacceptable behavior by male students towards females. They engaged the vendor, Chris Whitmore Associates Ltd, to produce a video service that could deliver this vital message to a specific, hard-to-reach audience.

Chris Whitmore Associates Ltd developed two distinct videos edited for the TikTok generation: one featuring a raw, open conversation and another using a vox-pop format. The solution required careful planning to ensure the sensitive subject was handled ethically and appropriately. The resulting thought-provoking videos successfully met the client's objectives and were promoted through social media and paid partnerships.

Leicestershire Police