Case Study: Hull Trains generates a PR buzz with mainstream media with Chris Whitmore Associates Ltd

Hull Trains generates PR buzz with Chris Whitmore Associates Ltd, reaching 0.5m people

Hull Trains, a railway operator providing service between Hull and London, wanted to generate positive PR and public engagement around the arrival of its new fleet of trains. The long-standing client partnered with Chris Whitmore Associates Ltd (CWA) to create a fresh campaign that would honor a local legend and create a mainstream media buzz.

Chris Whitmore Associates Ltd devised and executed the "Name That Train" campaign, which invited the public to suggest names reflecting the local area's heritage. CWA managed an integrated solution including PR, event management, and social media, culminating in a press event for the newly-named train. The campaign generated extensive press coverage from outlets like the BBC and ITV, reached over half a million people, and resulted in over 2,500 public votes for the final train name.

Hull Trains