Case Study: Uncle Sam's grows email subscribers and engagement with Chowly

Uncle Sam's grows email subscribers 149% with Chowly

Uncle Sam's, a restaurant with two locations in Phoenix, faced challenges with rising labor costs and the complexities of digital marketing. Owner Bret Frimmel found it difficult to reach new audiences through traditional methods like mailers while trying to maintain the company's profitability. They turned to the vendor Chowly and its Digital Marketing service for a solution.

Using Chowly's platform, Uncle Sam's was able to express its unique brand voice through targeted email campaigns. This solution significantly increased customer engagement and visibility. The results included a 149% growth in email subscribers over three years, a 27% email open rate that beat the industry benchmark, and a tripling of social media followers, all while maintaining a consistent 15-20% profit margin.

Uncle Sam's