Chorus by ZoomInfo
18 Case Studies
A Chorus by ZoomInfo Case Study
Procore, a fast‑growing provider of cloud‑based construction management software used by millions worldwide, faced the challenge of quickly ramping dozens of new sales reps each quarter while keeping messaging consistent across a large, dispersed team. Rapid hiring created pressure to get new sales development reps, account reps, and sales engineers performing efficiently and accurately, especially around new product details and pricing.
By adopting Chorus.ai’s conversation intelligence to record and analyze sales calls, Procore gave managers the ability to deliver timely, actionable feedback, speed rep ramp times, and pinpoint messaging breakdowns—such as incorrect pricing pitches for a new product. The result was faster onboarding, more effective sales coaching, and quicker resolution of go‑to‑market issues that improved overall sales performance.
Christian Tomita
Sales Enablement Specialist