Case Study: University of Texas at Dallas achieves up to 300% student performance gains with Chorus by ZoomInfo

Preparing Future Sales Leaders for Success in the Field with Help from Chorus

The Center for Professional Sales at UT Dallas’ Naveen Jindal School of Management, led by Dr. Howard Dover, runs an intensive, workplace‑centric advanced sales class that simulates a three‑month entry‑level sales job. The program needed to expand role‑playing and give faster, more meaningful feedback, but was constrained by time‑consuming video scoring and limited opportunities for practice and peer evaluation.

By adopting the Chorus.ai conversation‑intelligence platform, instructors could assign weekly role‑plays, use call metadata to triage reviews, and enable students to self‑coach and learn from peers. The change produced major gains — up to 300% improvement for advanced students, more frequent role‑playing, significant instructor time savings, record class competition results, and clearer, more effective selling practices in the field.

University of Texas at Dallas

Howard Dover

Clinical Professor and Marketing Director